Podcast Recap: Brightside's Approach to Healthcare Market Research

Illuminating the Path to Better Outcomes: Brightside's Approach to Healthcare Market Research on Ponderings from the Perch podcast.

At Brightside Research Solutions, we're not just conducting market research; we're paving the way for better healthcare outcomes. CEO Brendan Egan and COO Lisa Kaiser shared our unique approach to healthcare market research and how it's making a difference in the industry during their appearance on the "Ponderings from the Perch" podcast hosted by Little Bird Marketing CEO Priscilla McKinney.

Our mission? Tackle the persistent issues of service and feasibility in the healthcare fieldwork sector. We recognized that conventional methods were falling short, so we crafted a fresh strategy.  As Brendan told Priscilla, "We took a different approach [to market research]. We wanted to redefine client service in healthcare fieldwork and have a proactive project management approach." While our work covers a broad spectrum of healthcare topics, we're seeing particular traction in specific disease states, especially rare and ultra-rare diseases. 

Healthcare market research isn't a one-size-fits-all endeavor. That's why we've developed a pioneering multi-modal recruitment approach, blending both online and offline tactics. This allows us to pinpoint the ideal respondents for each unique research objective. Whether we're targeting healthcare professionals, patients, or other key players in the healthcare ecosystem, our tailored approach ensures optimal results.

The COVID-19 pandemic reshaped market research, leading to increased respondent fatigue. We adapted swiftly, diversifying our recruitment methods and doubling down on building robust relationships with our panelists. We've also delved deep into researching patient experiences and decoding the messaging behind healthcare advertisements.

At Brightside, we pride ourselves on being more than just a service provider. We aim to be an integral extension of our client's teams, offering our expertise and innovative solutions throughout the research process. By fusing our industry knowledge, cutting-edge approaches, and unwavering commitment to excellence, we're not just conducting research – we're illuminating the path to superior healthcare outcomes. That's the Brightside difference.

Ready to bring your healthcare research to the bright side? Contact us today to learn how we can support your next project.